Deployment of an increasing number of health awareness programs is likely to create growth opportunities for the global oats market. Recently Fortune Business Insights has announced a report, titled “Oats Market Size, Share and Global Trend By Product Type (Steel Cut Oats, Oat Groats, Regular Rolled Oats, Instant Oats, Whole Oats, Oat Flour), End User (Bakery & Confectionery, Breakfast Cereals, Personal Care Products) Geography Forecast till 2026.” The report is intended to offer comprehensive overview of the market, covering factors impacting growth across various segments.
The market is expected to witness high demand in North America. Due to the presence of high oat producing nations such as Canada, the North America oats market is likely to expand. Moreover, frequent product launches in the U.S. are expected to contribute toward the market’s growth. Besides this, North America is witnessing an increase in the trade of oats. This is anticipated to fuel the demand for oats. Europe is also among the lucrative markets for oats. Russia is the highest oats producing nation in the world.
The nation accounts for the majority of the global oats production. The increasing cultivation of oats in the region is likely to give impetus to the market. The oats market in Asia Pacific is forecast to expand at a promising CAGR. Paradigm shift of consumer preference towards consuming healthy food is likely to enable growth in the market. Furthermore, increasing number of market players in the region is anticipated to contribute toward market expansion.
Increasing Demand for Cereal-oats to Bode Well for Overall Market
Increasing demand for healthy food products and rise in consumption of oats-based food products are a few factors expected to drive the market during the forecast period. Moreover, product launch such as cereal oats and others is anticipated to fuel the demand in the global oats market.
“Key players are expected to launch health awareness programs in developing nations. Such initiatives are expected to increase the demand for oats.” Said a lead analyst at Fortune Business Insights.
On the flip side, high cost associated with certain oats-based food product is a factor that may hamper the growth in the market during the forecast period.
Silk Stargazing to Attain Strong Brand Presence
In the U.S., Quaker Oats Company introduced an oat-based beverage, named Quaker Oat Beverage in 2018. The product was launched in three flavours vanilla, orange, and original sweetened. Such marketing strategies are likely to push the growth of the oats market.
The global oats market is expanding at a promising CAGR. Key players are adopting industry leading strategies to gain higher share in the market. Some players are also involved in mergers and acquisitions. Some players are focusing on product launch to attain a strong brand presence. For instance, Silk introduced Oat Yeah in 2018. The product is an oat-milk product. It is known to be a non-dairy product and offers low sugar level. Some of the key players operating in the global oats market are Blue Lake Milling Private Limited, Hain Celestial Group, Quaker Oats Company, Richardson International, Morning Foods Limited, Pioneer Foods Limited, The Kellogg Company, and Bob’s Red Mill Natural.
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