You’ll be surprised to know that there are still some people who wouldn’t know what digital marketing means. As shocking as it sounds, it is the truth. Unfortunately, this means that a lot of companies are lacking in proper strategies to keep themselves updated with knowledge about new changes and trends in the industry. Because of this, a lot of businesses end up failing and shutting down.
You don’t want to be that person now, do you? Of course, nobody wants their business to fail. So, what can we do to prevent that? It’s pretty obvious. Although there are tons of measures that you can take to avoid the failure of your business, the best thing you can do is to keep up with the latest trends and changes in the industry. This will help your business stay afloat in a sea of competitors.
How do you manage that? Well, it all starts with a good internet connection, of course! Without a good and reliable internet connection, how can you expect to keep up-to-date? Begin by making a list of the providers that you know are available in your area. If there is a certain provider you have in mind, you can search if they are available in your area. Next, check out the speeds and the pricing for the plans and choose the one you want. Lastly, finalize and make the purchase!
If you need an idea of what a good plan or a good service provider looks like, take a look at the plans offered by Wave. Wave TV and Internet offers a variation of internet speeds at reasonable rates to residential homes and businesses in California, Oregon, and Washington. Along with its internet plans, Wave offers the best perks like 24/7 customer support, no contracts, and much more!
However, it may not be available in every city or area so it is better that you check ‘Wave internet provider in my area’ before you get excited.
What is Digital Marketing?
So, let’s move to the main point of our blog. What is digital marketing? Indeed, this is something you might be wondering about. Digital Marketing, which is also known as online marketing, is the marketing of your brand, product, and service online on social media platforms, websites, and the like. Digital marketing also includes connecting and communicating with your customers via online platforms all the while targeting new customers too.
It seems pretty important, doesn’t it? That’s because it is very important in this day and age. Everyone depends and relies on the internet for everything. So, naturally, you need to take advantage of that and do something about it. You’re not convinced yet? Then let’s look at why there is a need for digital marketing!
Why Do We Feel the Need For Digital Marketing?
Digital marketing is a way to help you reach your audience on their devices via social media platforms, or the official website. In traditional marketing methods, businesses cannot really reach out to their target audience as well as in digital marketing.
Moreover, with digital marketing, customers can actually connect with their brands via online platforms. It creates a community where customers can discuss their problems and issues with any brand, product, or service. The business in question can take this as an opportunity to solve the customer’s problem and show everyone that they value their feedback. This will create trust and loyalty between the brand and customers and can encourage new customers to try out the brand as well.
Thanks to the multiple apps, software, and websites on the internet, businesses can measure their success day by day, and change anything that might be decreasing their progress or sales. Launching a targeted campaign towards a certain group of customers has become much easier, once again, thanks to social media.
When an ad is played on television, there is no way to know for sure how many people have seen the ad. With digital marketing, you have a clearer perspective of how many people have seen your ad. Not only that, but you are able to control the gender, age, location, interest, etc. of the people who are able to watch your ad. Isn’t that wonderful?
What Are the Types Of Digital Marketing?
There are different types of digital marketing and here are some of the types:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Content Marketing
- Sponsored Content
- Search Engine Marketing
- Inbound marketing
What Are the Responsibilities Of A Digital Marketer?
Seeing the various types of digital marketing, you might be wondering how a digital marketer can keep up with all of that. So, let’s begin with the responsibilities of a digital marketer. A digital marketer is in charge of creating brand awareness and driving lead generation through all the digital channels. These digital channels include social media platforms, the company’s own official website, emails, blogs, and more.
Of course, there isn’t just one person managing everything. The work is usually divided into teams and there is a specialist assigned at the head of the team to overlook everything. The positions would be defined as such:
- SEO Manager KPIs: Organic traffic
- Content Marketing Specialist KPIs: Time on page, blog traffic
- Social Media Manager KPIs: Follows, shares, impressions
- Marketing Automation Coordinator KPIs: Lead generation conversion rate, click-through rate.
In Review
So, now you know what digital marketing is and why it is important for any company. You also know about the different types and professions of digital marketing. After all, a lot of work goes into making and managing a brand and leading it to its success.
Keep in mind that digital marketing is not just a one-month or one-year crash course, rather, it is always changing and bringing something new. There is always something to learn about and implement to improve sales, increase revenue, etc.
You should also remember that it is not necessary for you to implement every single type of digital marketing technique or strategy for your business to succeed. Sometimes, you need just one or two techniques that really suit your business and capture your target audience and it’s enough. So, think accordingly and then choose a strategy or type.