If you are a restaurant manager or owner, you would know the importance of marketing. As the owner, your goal is to make your establishment stand out from every other brand, which can be hard to do in today’s competitive environment.
Deciding what marketing strategies to use can seem daunting, but once you select the right ones, they can be effective in helping your pizzeria succeed. The key is to be smart with your approach and make the most out of what you have. If you have a relatively newer business, email marketing will be your best friend.
Many businesses today overlook email marketing and think it is dead. However, the exact opposite is true, as one study showed that 99% of internet users check their email daily. So, here are a few effective email marketing strategies.
Email marketing ideas
1. Use welcome emails
Whenever a new customer tries your food in person, you can ask them to sign up for your brand for free by providing their email. Then, send out an engaging welcome email to them. You can utilize a premade email template that you can then personalize and send out to every new customer who signs up for your email list.
The email should be short and to the point, giving them an idea of what they can expect in future emails. Give brief information about your unique and best-selling deals. Also, allow them to sign up for other promotional stuff like giveaways and newsletters.
2. Encourage customers to join your email list
You can include QR codes or browser links on credit card receipts and printed menus which allow customers to join your email list. Offer discounts and exclusive deals to people who end up on the email list. It will help you get more loyal customers but will also help grow your business, as these customers might pass the word to family and friends.
3. Set up a monthly newsletter
Monthly newsletters are used by both small and large businesses and are a great way to stay in touch with your customers. They are mainly used to keep customers updated about what is new and build connections.
Include interesting information and updates on your staff, menu changes, special offers, etc. Try to make the newsletter as engaging as possible and send it out every month on the same date so people can keep track of it. If used correctly, newsletters can help boost brand awareness and increase your restaurant’s traffic.
4. Eye-Catching images are a must
It has been found that humans process images 60000 times faster than text. So why not use this to your advantage? People not only want to look at pictures, but they also want to share them.
With every email you send out, attach high-quality images of the dishes you serve at your pizzeria. Use bright and vibrant colors and make your food look as mouth-watering as possible. This way, people will get visual examples of the delicious meals they’ll be served. On top of creating engagement, this will also help your pizzeria build its trust and credibility. Even the most detailed descriptions can’t compete with the impact of a good photo.
5. Send out personalized emails
Sending out personalized emails is a great way to maintain a positive relationship with your customers. When sending out the welcome email, you can ask for basic information like name, date of birth, favorite food, etc.
Put small personalized messages in emails to add a friendly gesture. You can also send out special emails to customers on their birthdays or the holidays along with a little present. It will show your customers that you care about them and appreciate them.
6. Win back emails
The concept of win-back emails is quite simple; you try turning lost customers into active ones again. These emails will encourage people to make repeat visits to your Pizzeria.
Focus on providing tempting offers and incentives to the people you send these out to. Make them curious and get them to try a new deal you think they will like. Before sending the email, you can also wait for a particular date, like their birthday. Request feedback in these emails to find out why these customers don’t visit you anymore.
Remove inactive customers from your email list after a few months, as your emails might end up in their spam folder.
Also read: What Is Programmatic Marketing, And How Can It Help Your Company?
Conclusion
Email campaigns are about reaching out to your customers with content that grabs their attention. It is simple to use and cost-effective for a food business such as a pizzeria. You must follow up on the promises you make in your email headlines; otherwise, customers will feel let down.
Aim to be number one on your customer’s mind. Try out the strategies we have mentioned and be innovative with them. Put in enough dedication and effort, and your business will succeed.